HISTORY
THE HISTORY
LA SU
Gin is a clear spirit based on neutral alcohol, characterized by juniper berries. Refined with a wide variety of botanicals, it receives its individual flavor. Already in the middle of the 17th century the juniper schnapps is mentioned in sources as Genever. According to these, François de la Boe, a German physician and natural scientist, is the inventor of the forerunner of today’s gin.
LA SU embarks on a journey far from Europe.
ADVENTUROUS SPIRIT
THE TASTE EXPERIENCE BEGINS
THE TASTE EXPERIENCE BEGINS
Every person, every encounter, every place and every taste leave something in us.
The desire to travel, adventure and discover something new inspires LA SU to develop a high-quality gin. To combine the juniper berry with the best taste experiences, LA SU embarks on a journey.
FROM CENTRAL AMERICA TO ASIA
LA SU TRAVELLING
In the land of the Aztecs and Maya, the search starts for a botanical with a special fresh and exotic note. With a sharpened sense of taste, LA SU explores South America. The inhabitants’ joy of living is infectious. An aromatic, sweet scent of mango is in the air.
The special extra has been found. The abundance of fresh mangoes and the most exquisite spices lead LA SU to Asia. From Thailand, a country rich in contrasts, LA SU takes many new taste experiences with them to India. In the country where the mango has been cultivated and developed into the national fruit, the intensive search ends.
THE PERFECT BOTANICAL
A FASCINATING JOURNEY ENDS
The mango will give the gin a special freshness and balance the tart notes of the spices. After an exciting journey and with the finest botanicals in the bag, this special exotic recipe is created with lots of love. Traditionally produced in one of Europe’s oldest distilleries.
LA SU is characterized by an exciting journey. The elaborate bottle design reflects LA SU’s journey and leaves many memories.
LA SU for your taste experience, your moment, your adventure and your journey.
THE MANGO
EXOTIC FRESHNESS
The mango (Mangifera indica) has been native to India for over 4,000 years. To this day, India is the main cultivation area of the stone fruit. The evergreen mango tree can grow over 40 meters high and the fruits can weigh up to two kilograms. The taste impresses with an exotic, tropical sweetness and the color varies, depending on the degree of ripeness between green, yellow and red.
Experience the taste of fresh mango with LA SU.
